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NY JETS
ESPORTS
TAKE-OVER

New York Jets x Madden

2022

ASK

How should the Jets position themselves to drive influence, avidity, and behavior among individuals, resulting in the long-term fandom of the New York Jets?

AUDIENCE

Ages 12-24

CHECK OUT

FIX

The Jets will be launching a 3 phase plan slowly intruducing the world of gaming and esports to the New York Jets.

Phase 1 - Virtual Clip competitons

-Partnership with UberEats

Phase 2 - Esports Tournament

-Partnership with Kean University

Phase 3 - Esports Lounge & My Madden Moment

Allene Austin - Daniel Chiusano

Michele Spina - Brigitte Jean-Louis

Lorenzo De Paz- Mature Mickens

Smirnoff Invaded

Smirnoff x Aliens

2023

Smirnoff has taken action to protect the planet, introducing “Smirnoff Invaded”, 3 Brand new altered flavors to satisfy the taste buds of the extraterrestrials.  With live parties at local bars and restaurants throughout New Jersey.

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ONE

PHASE

Fans will be able to submit their Madden clips to social media with the hashtag #JETSMADDENMOMENT for a chance to win food vouchers and uber eats gift cards. The Jets will also present the clips on all social media such as youtube, Instagram, and TikTok.

SOCIAL 

POST

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TWO

PHASE

 The New York Jets will be able to Utilize Kean University's new esports arena to host events where fans and future fans will be able to play against current and past NY Jets players and Influencers within the game being hosted. Some of these games can be anything from Fortnite, Rocket League, and Madden.

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THREE

PHASE

The Jets will get the opportunity to install an Esports lounge right into MetLife Stadium which can be utilized by hosting pre-game and during-game events throughout the season. From the installation, we came up with a small half-time segment called My Madden Moment. This moment will be chosen from the best clip of the day that was hit during the Pre-Game event inside the esports lounge.

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MY

MADDEN

MOMENT

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