NY JETS
ESPORTS
TAKE-OVER
New York Jets x Madden
2022
ASK
How should the Jets position themselves to drive influence, avidity, and behavior among individuals, resulting in the long-term fandom of the New York Jets?
AUDIENCE
Ages 12-24
CHECK OUT
FIX
The Jets will be launching a 3 phase plan slowly intruducing the world of gaming and esports to the New York Jets.
Phase 1 - Virtual Clip competitons
-Partnership with UberEats
Phase 2 - Esports Tournament
-Partnership with Kean University
Phase 3 - Esports Lounge & My Madden Moment
Allene Austin - Daniel Chiusano
Michele Spina - Brigitte Jean-Louis
Lorenzo De Paz- Mature Mickens
Smirnoff Invaded
Smirnoff x Aliens
2023
Smirnoff has taken action to protect the planet, introducing “Smirnoff Invaded”, 3 Brand new altered flavors to satisfy the taste buds of the extraterrestrials. With live parties at local bars and restaurants throughout New Jersey.
ONE
PHASE
Fans will be able to submit their Madden clips to social media with the hashtag #JETSMADDENMOMENT for a chance to win food vouchers and uber eats gift cards. The Jets will also present the clips on all social media such as youtube, Instagram, and TikTok.
SOCIAL
POST
TWO
PHASE
The New York Jets will be able to Utilize Kean University's new esports arena to host events where fans and future fans will be able to play against current and past NY Jets players and Influencers within the game being hosted. Some of these games can be anything from Fortnite, Rocket League, and Madden.
THREE
PHASE
The Jets will get the opportunity to install an Esports lounge right into MetLife Stadium which can be utilized by hosting pre-game and during-game events throughout the season. From the installation, we came up with a small half-time segment called My Madden Moment. This moment will be chosen from the best clip of the day that was hit during the Pre-Game event inside the esports lounge.