OREO HEIST
Oreo x Valorant
2023
BrIEF
Oreo is teaming up with Valorant to let the community choose its new flavor that will be heading to the vault. What team will you be "Tropical Mango" or "Chocolate Covered Strawberry" Oreo will be inviting some of the most profound Valorant teams in the world to compete in a split bracket where the finalist in each bracket will play each other for the next Oreo flavor.
AUDIENCE
Gamers & Oreo Lovers
TOuCH POINTS
Oreo Packaging
In Game Content
Arena Lay Out
Merchandise
Stream Overlay
Smirnoff Invaded
Smirnoff x Aliens
2023
Smirnoff has taken action to protect the planet, introducing “Smirnoff Invaded”, 3 Brand new altered flavors to satisfy the taste buds of the extraterrestrials. With live parties at local bars and restaurants throughout New Jersey.
OREO
PACKAGE
ARENA
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Oreo has chosen to host the live tournament at MGM Grand Garden Arena in Las Vegas, Nevada. The Heist will consist of a split bracket where each side will compete to represent one of the two flavors that oreo is planning on releasing until the final round where the winner from each side of the bracket will play off in the Grand Finals to be the next chosen flavor.
tourney
promo
To promote the event Oreo and Valorant will be taking to their socials to update and promote giveaways throughout the event posting score updates and match-ups as the multi-day event proceeds. Through social platforms such as Twitter, Oreo can reach the fans who didn't get to make it to Las Vegas to watch the event live.
in-game advertising
VANDAL SKIN
CUSTOM
JERSEY
OREO HEIST
