Smirnoff Invaded
Smirnoff x Aliens
2023
ASK
Aliens are invading and they’re only here for one thing. How do we save the planet?
AUDIENCE
Ages 21-35
FIX
Smirnoff has taken action to protect the planet in a two-phase plan, introducing “Smirnoff Invaded”, 3 Brand new altered flavors to satisfy the taste buds of the extraterrestrials. With live parties at local bars and restaurants throughout New Jersey.
Smirnoff Invaded
Smirnoff x Aliens
2023
Smirnoff has taken action to protect the planet, introducing “Smirnoff Invaded”, 3 Brand new altered flavors to satisfy the taste buds of the extraterrestrials. With live parties at local bars and restaurants throughout New Jersey.
LEAD UP
INVADED
The aliens are coming, and they have been leaving their mark on the Jersey Shore. Smirnoff is sharing all sighting on social media as they investigate these marks, and have an estimated arrival date of August 13, 2023. Time is ticking and soon we will be INVADED.
CAN Designs
SOCIAL POSTS
INVADED
EVENT
Smirnoff is hosting special events at your favorite local Jersey Shore bars and clubs and you're invited. Celebrate with the extraterrestrials and take part in being the first humans to taste the brand-new flavors. Get vouchers for free drinks at liquor stores across the Jersey Shore.
STORY
PROMO
SMIRNOFF HARD CANDY
WHY CANDY?
Smirnoff is also releasing a product that no alcoholic beverage brand has dare tested before. Introducing Smirnoff "Hard Candy" rather sweet and delectable, this will make the perfect snack while sipping on the new and refreshing INVADED drinks. These pouches of delicious treats will be given out during the event and at liquor stores with every purchase of a case of Smirnoff Invaded.
