Suns OUT
HOunds OUt
Chewy x Asbury
2023
ASK
We need a design that captures the excitement and energy of a summer day on Asbury Boardwalk, celebrating pets and their owners. The design should incorporate Chewy's branding and products, as well as the theme of the event. It should be eye-catching and engaging for pet lovers of all ages.
AUDIENCE
Dog Lovers & Dog Owners
FIX
Chewy and Asbury Park are excited to announce an unforgettable summer experience! Join us for a variety of pop-up shops and events throughout the dog days of summer. From interactive games to a pet photo booth, there's something for everyone to enjoy with their furry friends. Let's make this summer unforgettable!
ASbury
Take-over
Chewy is bringing the Dog Days of Summer to Asbury Park! With sponsored pet-friendly events, exciting giveaways, and engaging experiences for both pets and their owners on the boardwalk, Chewy is partnering with local businesses to create a fun-filled environment. Celebrate the special bond between pets and their owners while discovering Chewy's wide range of trusted pet products and services.
Social
ADVERTISING
Chewy will use social media to promote Sun's Out Hounds Out, a month-long event that celebrates pets and their owners. Leveraging influencer partnerships, user-generated content, and engaging posts, Chewy will create an online community that encourages participation and highlights its wide range of pet products and services.
BRANDED GOODS & EXPERIENCES
Pupsicles
Pupsicles will offer a variety of dog-friendly flavors, including peanut butter, bacon, and pumpkin. In addition to serving frozen treats, the truck may also feature dog toys and accessories for sale. This pop-up experience will create a fun and memorable moment for both pets and their owners, promoting the Sun's Out Hounds Out event and Chewy as a trusted source for pet products and services.
COCKTAILS
At Cocktails, furry friends can quench their thirst with special dog-friendly drinks, while owners can relax and socialize with other pet lovers. This unique bar and drink station will create a lively and interactive atmosphere, encouraging visitors to spend more time on the boardwalk and make lasting memories with their beloved pets.
BOW-WOW
BOUTIQUE
Chewy's Sun's Out Hounds Out event will feature Bow Wow Boutique, a pop-up shop on Asbury boardwalk throughout August. The boutique will offer a curated selection of items for pets and their owners, including trendy outfits, stylish collars, nutritious treats, and interactive toys, with expert staff on hand for advice.
Creator
Collabs
Partnering with dog content creators for the Sun's Out Hounds Out event allows Chewy to reach a wider audience. Content creators can showcase and promote the event, generating buzz. This partnership creates a unique experience for attendees and content creators, enhancing the event's visibility and creating engagement.
Ollie is a chocolate lab who went viral in early november from his attachment he made with a pumpkin that he picked himself at a pumpkin patch. Attracting the following from over 5.4 Million followers on TikTok and over a million on instagram.
OLLIE
Teddy is a golden retriever famous for his famous series on tiktok called Teddy Tuesdays where his owner dedicates a whole day to his dog attracting the attention of millions of followers over multiple platforms. Making him one of the most viral dogs of 2022.
TEDDY
TAKE AWAYS
